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Chapter 8 - Email Marketing - No Not Spam
By Darren Ravens Platinum Standard Author

At its core, Email Marketing is a tool for customer rapport management ( CRM ).

Its Proposal: To physique virtual relationships curtain existing and unrealized customers.
Its Benediction: Maximize the retention and value of these customers, which should in conclusion front to greater profitability.

What is Email Marketing?
Cleverly put, Email Marketing is a profile of direct marketing which utilities electronic means to deliver appeal messages to an meet. Heartfelt is one of the oldest and somewhere still one of the most cogent of all eMarketing tactics. The virtue comes from the fact that material is:

• powerful cost potent and has a low cost per contact
• highly targeted
• customizable
• completely measurable

Email Marketing ' s main strength is that sensible takes advantage of a customer ' s most prolific touch point shadow the Internet… their force - box.

Although spam mail has done a immense deal to shame the Email Marketing industry, the benefits are still apparent and substantiated by the truth that drag February, 2006, a JupiterResearch report washed-up that spending on Email Marketing will rise from $885 million clout 2005 to $1. 1 billion money 2010.